The Branding tab in your Route Admin page is where you control how your store looks across Route-powered experiences — including your post-purchase tracking page, the Route consumer app, and customer-facing claim filing flows. Any changes you make here apply globally across these surfaces.

If you're looking to configure product recommendations or your Route app-specific merchant profile, visit the Engage page. Some branding settings are accessible from Engage as well, and will route you to this Branding tab.

What You Can Configure

The Branding tab has three sections: Main Assets, Discover, and Promo Content.

Main Assets

Set your core store information and brand visuals:

• Store Name — The name displayed to shoppers across Route surfaces.
• Website — Your store's URL.
• Logo — Appears on your Route tracking page and other branded surfaces. Recommended: 512×512px PNG with a transparent background.
• Hero Image — The banner image displayed at the top of your Route tracking page. Recommended: 1200×400px JPG.
• Color Palette (Coming Soon) — Define your primary and secondary brand colors for buttons, links, and accents. You'll be able to set background and text colors for each.
• Typography (Coming Soon) — Choose fonts and sizes for your customer-facing Route pages.

Discover

Control how your brand appears in the Route app's Discover Feed — the in-app section where shoppers browse and find brands they may be interested in:

• Card Hero Image — The full-bleed image that appears on your Discover Feed card. Recommended: 750×1344px JPG or PNG.

Important: You must upload a Card Hero Image or your store will not appear in the Discover Feed at all.

Promo Content

Tell your brand story on the Route order tracking screen:

• Promo Content Image — An image that appears on the shopper's order tracking view inside the Route app, shown alongside their order details. Recommended: 828×828px JPG or PNG.
• Image Link — An optional URL that the Promo Content image links to when a shopper taps it.

How to Update Your Branding

Follow the steps below to update your branding information in the Route portal:

1. Log in to the Route Portal.
2. In the navigation on the left side, choose Admin.
3. At the top of the Admin page, choose Settings.
4. Select the Branding tab. You will see three sub-tabs: Main Assets, Discover, and Promo Content.
5. Under Main Assets, fill in your Store Name and Website, then upload your Logo and Hero Image using the upload areas (click to upload or drag and drop). A Live Preview panel on the right will update in real time to show how your changes will appear to shoppers.
6. When you are satisfied with your Main Assets, click Save.
7. Select the Discover sub-tab. Upload your Card Hero Image. Use the Discover Feed Preview on the right to see how your card will look in the Route app.
8. Click Save.
9. Select the Promo Content sub-tab. Upload your Promo Content Image and optionally enter an Image Link. Use the Promo Content Preview to see how it will appear on the order tracking screen.
10. Click Save.

Note: Changes to branding may take a short time to propagate across all Route surfaces. If you do not see your updates reflected immediately, wait a few minutes and refresh.

Accessing Branding from the Engage Page

You can also navigate to the Branding tab directly from the Engage page. If you are configuring your merchant profile or product recommendations in Engage and need to update global brand assets, look for the link to the Branding tab — it will take you directly to Admin > Branding without needing to navigate there manually.