The Engage tab is used for customizing the post-purchase experience that your shoppers have with your brand.
You’ll notice at the top of the screen that there are three sub-tabs for Branded Content, Product Recommendations, and Product Catalog (Discover Only).
If you’ve completed the Discover course, you’ll know that Discover is in an early access stage for our Shopify merchants, and other platforms will be following very soon! Parts of the Engage tab will only apply to early access Shopify merchants.
Travel through each tab and fill out the necessary information within each one.
Clicking on “edit” will open a side window that allows you to edit the information that is shown in your profile on the Route app. This includes store name, logos, a bio, and the option to add various merchant causes that apply to your business.
Next, we have a section dedicated to contact information we can provide to your shoppers on your behalf. The contact information that you provide here will show up on the Route app under your merchant profile and will be provided to the Route support team for any tickets that are filed.
Any information you don’t provide will not show up on the Route app. If you’re an early access Shopify merchant, we have a few additional categories tailored to branding your in-app profile.
This section is dedicated to different categories, themes, and demographics that apply to your brand. The information provided here will help shoppers who are interested in similar initiatives find your brand/products when they are searching in the Route app.
Discover Only: Discover Feed Card
Since Discover is a feature on the Route app that encourages shopper re-engagement, we want to help showcase your brand as much as possible. The Discover feed card image will appear for shoppers who are interested in products and brands like yours. This image should be a vertical image and should be different from your cover photo.
(Currently only available for Shopify Early Access merchants, other platforms coming soon!)
This tab in Engage is designed to give merchants full control of their Product Recommendations without needing to contact Route. You can easily configure how recommendations appear and behave across your placement of products directly from the portal.
How to Access Product Recommendations
1. Log in to the Route Merchant Portal.
2. From the left navigation pane, select Engage.
3. On the Engage page, click the Product Recommendations tab.
What You Can Do in the Product Recommendations Tab
Within this tab, you can:
• Enable or disable placements depending on where you want recommendations to appear.
• Change the recommendation method for each placement (e.g., manual, algorithmic).
• Configure feature and backup products when using the manual recommendation method.
• Adjust other placement-specific settings to align with your merchandising goals.
Managing Your Product Catalog
To control which products appear in recommendations:
1. Navigate to the Product Catalog tab (next to Product Recommendations).
2. View your full product catalog.
3. Exclude or include specific products from being recommended.